THE POWER OF GOOD
We’re experts at good marketing and marketing that does good. ARK Marketing specializes in public-private partnerships where profit and non-profit organizations join together for a common goal. We call it “Cause Marketing” and it’s a way to raise awareness, educate, or fund-raise. Bottom line, we design and build programs that create a synergy much more powerful than any individual company can create on its own. We think it’s the right thing to do. And we know we’re successful, because we get tangible feedback. Sometimes, as in a fundraising campaign, it means simply counting the donations. In an educational campaign, we go a little further to measure the results. California’s First Five campaign focused on the importance of education in the first five years of a child’s life. We know more than 10 million people saw those messages, and of those millions, more than a third of them told us they plan to make changes for their young children. That’s the power of good marketing combined with marketing that does good.
“I have found Ark to be thorough, sincere and trustworthy, attributes I value.”
GLORIA BRYNGELSON
Executive Director, First 5 Commission S.D.
|
