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Rentrak – A Powerful Viewer Tracking Tool

From a firm that was engaged purely in providing home entertainment, Rentrak has since evolved into a provider of media measurement services.  Its state-of-the-art technology enables Rentrak to keep track of all viewer information 24/7 and in real-time. History Formerly known as National Video, Rentrak made waves back in the 70s and 80s by developing […]

What #Hashtags Are All About

The days of the old-fashioned pound sign are long gone – the “#” symbol has been elevated to a new role. Let’s start with the basics. A hashtag is a keyword or phrase, prefixed by a pound sign (#), written with no spaces in between. An example would be #learningabouthashtags. The purpose of a hashtag […]

Five Steps to Social Media Success

Let’s get right down to it. This whole social media thing seems to be sticking around, so if you haven’t gotten on board yet, now is the time! Social media gives brands a chance to connect with their audiences online, through easy, authentic engagement. Here are a few simple steps on how to make the […]

Is Augmented Reality the Next Big Thing?

Technology is always moving towards bigger and better things, and we’re always wondering, what’s next? Although it’s been around for a while, augmented reality has been one topic that’s been in the spotlight among developing technologies. Some companies have begun to experiment with this new concept. Top tech firms are exploring the idea and it […]

Why Use Snapchat?

Social media trend reports continue to point to Snapchat. So, we thought we would review the platform and look at some of the trends. Social Media Examiner released a list of 28 Social Media Marketing Predictions for 2015 From the Pros to help us see what’s coming. The full list can be found here, but […]

Instagram Ads and How They Work

Instagram announced a few months ago that its feed will host advertisements, in addition to the content its users subscribe to. Advertisements look just like an uploaded picture or video, but have “Sponsored” labeled in the upper right hand corner of the screen. Instagram ads have caused some irritation among users, but let’s take a […]

Instagram Direct Messaging

Instagram has grown in the past few years with 300 million people sharing photos and videos. Whether they are spectacular photographs of scenic sunsets, or another shameless “selfie”, Instagram is a place where many people go to share. Instagram has another feature on their platform. With Instagram Direct, users get the chance to share these […]